AdRev - Monetize YouTube

Our Story

Adrev is a comprehensive digital rights management solution that generates unparalleled payouts in earned revenue and found time for creative stakeholders of all types and sizes.

Pairing innovative technology with high-touch service by genuine industry experts, Adrev is customized to each rights holder’s unique needs.

This hybrid approach allows for more thorough detections throughout UGC platforms, fewer false claims, and reliably higher returns to creators. Founded in 2012 to help musicians navigate the wilds of user generated content monetization on YouTube, Adrev has grown into the industry’s standard bearer for innovation and equity in digital rights.

Our Approach

We believe that striving each day to generate more revenue and time for creators of all types and sizes is a noble pursuit. We believe that these efforts will help build a more equitable and innovative music system. Every person on the Adrev team approaches each day with a simple set of values.

BE THE STANDARD BEARERS

We endeavor to lead with integrity in every action, eradicate opacity and friction at every opportunity, and perpetually seek out the signal in the noise.

CREATORS FIRST, ALWAYS

We organize our daily efforts in the dedicated service of creators, striving to fortify them through found time and earned revenue.

MAKE HARMONY VISIBLE

We work in tandem with our colleagues, collaborators, and clients to co-create the type of future we’d like to see.

INNOVATE ON BEHALF OF THE INDUSTRY

We turn data into actionable intel - tracking emerging trends and types of use so we can stay in front of the needs of rights holders and shape tomorrow’s best solutions.

PLAY THE LONG GAME

We prioritize building a durable company by creating sustainable and scalable processes, nurturing relationships over time, investing in team skill development, and encouraging a healthy integration of work with life.

OUR TEAM

Alex M

Publishing Manager

Amanda B

Director of Operations

Andrew K

SVP Operations

Arlo T

Senior Director of Publishing

Ben K

President

Blake H

Publishing Manager

Brett H

VP System Development

Chona B

Content Manager

Chris B

Content Manager

Christian G

Senior Director of Music Content

Conner L

Financial Operations Associate

Conor G

Senior Royalties Administrator

Diana H

Senior Account Manager

Gina D

Director of Culture, I&O

Giulia D

Publishing Manager

Jack G

Director of Client Relations

Jesse W

VP of Client Relations

Josh S

Content Administrator

Joshua K

Senior Client Relations Manager

Joshua P

Director of Rights Management

Karla F

Junior Visual Designer

Lee B

Strategic Account Manager

Matt F

Client Relations Administrator

Matt W

Head of Business Development

Melony O

Senior Systems Manager

Nadel I

Content Administrator

Nick L

Director of Business Development

Nick S

Digital Rights Specialist

Nick V

Project Manager

Oleksandr I

VP of Technology

Oscar B

LATAM Business Development Manager

Oscar R

Accounting Manager

Peter A

VP Finance

Rachel F

Digital Rights Specialist

Renee H

Digital Rights Specialist

Our Story

Our Approach

BE THE STANDARD BEARERS

CREATORS FIRST, ALWAYS

MAKE HARMONY VISIBLE

INNOVATE ON BEHALF OF THE INDUSTRY

PLAY THE LONG GAME

OUR TEAM

We’re hiring!

Alex holds an Audio Engineering Degree from Azusa Pacific University, and still loves to do freelance audio and production work.

“The way to a woman's heart is through pizza.“ - Amanda Baltazar

Andrew holds a French Horn Performance degree from USC, and was also a nightclub/wedding DJ for many years!

Arlo's favorite past time is hugging. Favorite quote: “God forbid that we should give out a dream of our own imagination for a pattern in the world“ - Francis Bacon

Blake holds a Master of Science degree in Music Industry from USC and spends his free time performing on upright bass in a bluegrass band and as a freelance trombonist.

Brett was the first hired employee at AdRev in January 2012. He has a passion for technological solutions for the Music Industry, and is also a music artist under the name HeatleyBros where he creates 8 Bit and Video Game inspired tracks.

Chris enjoys creating art and music. His favorite pastimes include watching his garden and beard grow.

Christian loves to travel and has been to Japan twice. He also competes in tournaments for the game Overwatch.

Diana loves everything Latin Music, inherited from growing up listening to her parents' old school cumbias. She can be spotted dancing in her car to La Sonora Dinamita or reggaeton on her commutes to work.

Gina is a singer who lives by the motto: “Work hard and Be nice.“ She can also imitate the sound of The Predator.

Giulia can assemble the best cheese boards and runs a personal finance blog geared towards Gen Z.

Jack is a member of the Singers of Soul Gospel Choir and loves singing gospel and soul music!

After touring in a band for 12 years, Jesse now composes and produces ambient music for Created Nor Destroyed.

Joshua's homemade mac & cheese obtained “LEGENDARY“ status in the Southeastern part of the United States.

“Let there be songs to fill the air.“ - Garcia & Hunter

Lee once had a photograph of him at Coachella included in the booklet passed out to festival attendees.

Matt is an avid classic mercedes collector and craigslist hound. His niche is free plants and other items to landscape his yard.

Melony is the best crocheter west of the Mississippi River, hands down!

“Life is like riding a bicycle. To keep your balance, you must keep moving.“ -Albert Einstein-

Nick is a native of New England and has been creating handmade pottery for over 20 years

Nick plays drums with various bands in Los Angeles and loves going to the movies.

Nick peaked on February 4th, 2018 when the Philadelphia Eagles won their first Super Bowl. Before Adrev, Nick worked in New Jersey making CD's and other physical merch for independent artists.

Alex is originally from the Ukraine and loves to surf and kite surf all over the world. As the head of technology, we keep him very busy!

Oscar averages 100 concerts a year and runs a popular L.A. music blog in his off time. He loves music! He also collects records with his vinyl collection at nearly 1,000 so far.

Oscar Rico has been playing guitar for 13 years and loves to buy, build, and ride vintage motorcycles.

Pete lost a 3rd grade spelling bee by misspelling 'key', but has always been a whiz with all things number & strategy related!